Description | Joico Defy Damage Masque rebuilds hair bonds, replenishes without weighing down, & builds resistance to damage. Get results after the first use, for soft, shiny, healthy hair. Protect from future damage while reviving & strengthening hair. 5.1 oz. | Cleanses & improves elasticity & shine of color-treated hair. Argan oil-infused formula nourishes & protects fragile, fast-fading hair. Restores & protects hair to maintain a healthy appearance. Ideal for color-treated hair. 10.1 oz. | Joico Defy Damage Sleepover nourishes & strengthens hair bonds overnight, reducing split ends & softening & smoothing hair. Boost shine, protect against pollution & restore damaged hair. Wake up to beautifully nourished & strengthened hair. 3.38 oz. | Gently cleanses without stripping vital moisture. Replenishes lost moisture with 24-hour moisture replenishment. Leaves hair soft, shiny, & healthy-looking all day. Enjoy nourishing wash that deeply moisturizes & refreshes hair. 1L/ 33.8 fl oz. | Locks in over 82% of color vibrancy for up to 8 weeks, 2X stronger against breakage. Protects from heat styling, detangles, controls frizz & boosts shine. Provides UVA/UVB protection for haircolor. Ideal for extending haircolor life. | Joico Defy Damage Conditioner reduces breakage by up to 80% & strengthens hair 5x, maintaining over 90% of color vibrancy. Get visible results from the first use, for soft, shiny & healthy hair. Say goodbye to damage & hello to healthy-looking locks. 8.5 oz. |
Content |
BENEFITS
Strengthen bonds, reduce breakage, heat protection, instant softness & shine for beautiful hair.
SUGGESTED USE
Apply to damp hair; leave on for up to 5 minutes (depending on hair type). Rinse thoroughly
FOR BOND STRENGTHENING & COLOR LONGEVITY
DEFY DAMAGE PROTECTIVE CONDITIONER
Gentle enough to use every day, powerful enough to replenish moisture and build strength and resilience, this bond-building conditioner is your go-to dose of daily hydration. Just enough to keep hair beautifully nourished without being a heavyweight, it delivers soft, shiny, tangle-free strands; while protecting color from the big fade.
Directions: Apply to clean, damp hair. Leave on for 1-2 minutes, then rinse thoroughly.
See it. Feel it. Believe it.
HERE’S WHAT YOU WILL LOVE
– Strengthens & Rebuilds Bonds
– 80% Less Breakage*
– 5X Stronger Hair*
*Against combing breakage on damaged hair during heat styling using Defy Damage Protective Shampoo & Masque vs. non-conditioning shampoo |
BENEFITS
Wash away dirt gently from color treated hair. With African Manketti & Argan oil, extend the life of your vibrancy.
FOR COLOR-TREATED HAIR
K-PAK COLOR THERAPY COLOR-PROTECTING SHAMPOO
Preserve that investment color and shine for the long haul with this specially formulated shampoo for color treated hair. Infused with antioxidant-rich African Manketti and Argan oils, the luxurious lather gently cleanses away dirt and debris, while fighting the fade of your vibrant shade – even protecting hair against future damage with every single hair wash.
Directions: Lather, rinse, and repeat if desired.
Instantly healthier-looking hair.
HERE’S WHY YOU’LL LOVE IT
If color care is self-care, then this hair-loving collection is one of the kindest things you could do for color-treated hair that’s been put through the wringer.
– Boosts color vibrancy
– 9X stronger hair*
– 89% less breakage*
* Against combing breakage on damaged hair vs. a non-conditioning shampoo |
BENEFITS
Nourishes hair while you sleep. Fortifying bonds for softer, shinier & visibly healthier hair by morning.
SUGGESTED USE
Apply evenly to dry or towel-dried hair at bedtime. Avoid root area. Leave in overnight—no rinsing necessary.
FOR BOND STRENGTHENING & COLOR LONGEVITY
DEFY DAMAGE PROTECTIVE CONDITIONER
Gentle enough to use every day, powerful enough to replenish moisture and build strength and resilience, this bond-building conditioner is your go-to dose of daily hydration. Just enough to keep hair beautifully nourished without being a heavyweight, it delivers soft, shiny, tangle-free strands; while protecting color from the big fade.
Directions: Apply to clean, damp hair. Leave on for 1-2 minutes, then rinse thoroughly.
See it. Feel it. Believe it.
HERE’S WHAT YOU WILL LOVE
– Strengthens & Rebuilds Bonds
– 80% Less Breakage*
– 5X Stronger Hair*
*Against combing breakage on damaged hair during heat styling using Defy Damage Protective Shampoo & Masque vs. non-conditioning shampoo |
BENEFITS
Restore softness, smoothness to tired, frizzy hair. With Jojoba Oil, it’s a must have for thick, thirsty hair.
FOR THICK/COURSE, DRY & CURLY HAIR
MOISTURE RECOVERY SHAMPOOWhen extra-thick, coarse hair is parched and craving a tall drink of moisture and softness, this revitalizing cleanser for dry hair will transform strands for a full 24 hours. Hair instantly drinks up hydration and softness, thanks to powerful-yet-gentle ingredients that cleanse strands without stripping hair of essential moisture and nourishment. You’ll restore elasticity, triple breakage protection, and infuse hair with a soft, healthy feel.
Directions: Apply to wet hair. Lather. Rinse.
Delivers intense moisture & hydration
HERE’S WHY YOU’LL LOVE IT
– Replenishes lost moisture and deeply hydrates thick/coarse, dry hair. Reduces frizz. Adds softness and shine.
– 3X less prone to breakage*
– 24-hour moisture replenishment**
*When using Joico Moisture Recovery Shampoo & Joico Moisture Recovery Treatment Balm; against combing breakage on damaged hair vs. a non-conditioning shampoo
**When using Joico Moisture Recovery Moisturizing Shampoo and Joico Moisture Recovery Treatment Balm |
BENEFITS
An invisible-yet-powerful protection against styling, thermal damage, & UV exposure that can fade your haircolor.
SUGGESTED USE
Shake well. Apply to clean, damp hair. Come through, blow-dry, and style as usual.
FOR DAILY SHINE & PROTECTION
K-PAK COLOR THERAPY LUSTER LOCK MULTI-PERFECTOR SPRAY
Known as the “everyday wonder spray,” this silky, leave-in treatment for color-treated hair fuses the hydrating benefits of exotic oils with a unique, damage-control formula; delivering a gorgeous, glass-like shine, and an invisible-yet-powerful shield of protection against styling stress, thermal damage, and UV exposure that can fade your hair color.
Directions: Shake well. Apply to clean, damp hair. Comb through, blow-dry, and style as usual.
Instantly healthier-looking hair.
HERE’S WHY YOU’LL LOVE IT
If color care is self-care, then this hair-loving collection is one of the kindest things you could do for color-treated hair that’s been put through the wringer.
– Boosts color vibrancy
– 9X stronger hair*
– 89% less breakage*
* Against combing breakage on damaged hair vs. a non-conditioning shampoo |
BENEFITS
Replenish moisture and build resilience every day with Defy Damage Conditioner without weighing hair down.
SUGGESTED USE
Apply to clean, damp hair. Leave in for 1 to 2 minutes. Rinse.
FOR BOND STRENGTHENING & COLOR LONGEVITY
DEFY DAMAGE PROTECTIVE CONDITIONER
Gentle enough to use every day, powerful enough to replenish moisture and build strength and resilience, this bond-building conditioner is your go-to dose of daily hydration. Just enough to keep hair beautifully nourished without being a heavyweight, it delivers soft, shiny, tangle-free strands; while protecting color from the big fade.
Directions: Apply to clean, damp hair. Leave on for 1-2 minutes, then rinse thoroughly.
See it. Feel it. Believe it.
HERE’S WHAT YOU WILL LOVE
– Strengthens & Rebuilds Bonds
– 80% Less Breakage*
– 5X Stronger Hair*
*Against combing breakage on damaged hair during heat styling using Defy Damage Protective Shampoo & Masque vs. non-conditioning shampoo |
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